Absolutely. School photographers have been seeing their averages decrease each year for the past dozen years. They can turn that decline around if they institute innovation in how they do school photography and the very best way to do that is with the use of virtual backgrounds to generate customized backgrounds. It is even possible to use the student’s own school as a background…or their classroom. School photographers need to learn how to make their school photography more contemporary and more meaningful or their averages will continue to drop. The use of virtual backgrounds helps the local photographer get contracts away from the national companies.