|Ten Years of "Your Bottom Line" - An Introduction
Alternative to Independence
Anatomy of a Studio Startup
Are You a Dinosaur?
Are You Making Any Money?
Art and Science of Hiring
Backgrounds Invade the Foreground
Bait and Switch
Be Alert to Options
Beauty is in the Eye of the Beholder
Become Friends with Your Banker
Beware of False Prophets
Beware of Plastic that Bites
Beware of Small Corners
Capitalize Your Assets
Capitalizing on Alternative Opportunities
Cents Plus Cents Equals Dollars
Competition can be Healthy
Cost Effective Studio Promotion
Covering the Bases
Credit-Who Needs It?
Crocodiles in the Grass
Cutting the Cord
Dare to be Different
Demise of the Mom and Pop Studio
Digital Imaging Explosion
Do You Keep Missing the Boat?
Drugs in the Workplace
Evaluating Employees-Is it Time to Hire?
Fighting Progress Can be Self-Defeating
Find a Nice Niche
Finding Lucrative Alternatives
Finding the Competition's Soft Spot
Getting the Most Out of a Tradeshow
Giving Photography Away
Going the Extra Mile
Got a Better Idea? - Market It
Here Today-Back Tomorrow
He's Good But His Portraits are So Expensive
High Tech Studios Aren't for Everyone
How Much is Too Much
How Much Rent Should You Pay?
How Pros Can Keep the Leading Edge
How to Make New Year's Resolutions Work
Identify Employee Problems Before You Hire
If You Can't Beat 'Em, Join 'Em
If You Can't Walk, Use a Wheelchair
Indiana Pro Doubles Bottom Line with One Hour Photo Lab
|Investing in the Future
Investment or Expense
Is Mind-Set Inevitable
Is There a Hand in the Till?
Keep Your Distance
Life Holds No Guarantees
Licensing Pros and Cons
Location Photography Bolsters Profits
Look Mom-No Photographer
Members Make the Association
Mom and Pop Studios Revisited
Penny-Wise or Dollar-Foolish
Photo Artist or Business Expert
Photographic Conventions-Your Passport to the Future
Photokina-A Crystal Ball
Photo Trade Shows-What's There for Me?
Plastic Card Means Real Business
Practice What You Preach
Professional Organization of Private Social Club
Promotion is a Perpetual Process
Purchasing Equipment Intelligently
Quick Service Photography
Recognize Profit Opportunities
School Events Video Productions
Service with a Smile
Sexual Harassment Threatens Everyone
Shortcut to Success
Show Your Competition and Learn
Some Thoughts on Setting Portrait Prices
Stuff Versus Fluff
Success in Tough Times
Target an Untapped Market
To Lease or Not To Lease
Too Many Seminars
Trash or Treasure
Two Powerful Words
Whatever Happened to Mistys?
What's in a Name?
Wheels of Progress Keep Turning
Where is Bucky Beaver Now?
Will the Real Boss Please Stand Up
Would You Buy from You?
Your Best Natural Resource
Your Public Image